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Straight Talk by Jon Gonzales

New ideas, new educational concepts , new thinking, and innovation , free of special interest groups is what the beauty industry  desperately needs. Hello, I’m Jon Gonzales, and I’m here to give you some straight talk about the problems in the beauty industry. Everything that has happened to you as a hairdresser and salon owner […]

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My Christmas Wish List for Salon Owners and Stylists

” Let Christmas play and make good cheer, for Christmas comes but once a year!” – Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2016 was a very good year for you and your […]

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Benefits of an Employee Handbook

Benefits of an Employee Handbook

“When everyone shares the same vision and goals , a positive and professional salon environment will be your reward.” — Jon Gonzales One of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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When a Good Worker Goes Bad

“I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education.” – Jon Gonzales “He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon’s  team culture. […]

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Employee Training

“A team that learns together grows together.”  Jon Gonzales In the absence of an apprenticeship or intern program, salon owners will have to develop their own educational program of employee training. The foundation to building a successful team employee training and development begins with you, the owner. The first 6 months of employee training is […]

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Compensation Guidelines

 “It is not how much you earn that matters,it’s what you do with what you earn.”  Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic […]

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Excelling at Customer Service

“High end and well managed salons place a high priority on customer service.”  Jon Gonzales Your Competitive Edge Top salons set a high priority on excelling at  customer service. Salon owners and hairdressers  know that excelling at customer service gives them a competitive edge. Think about your own experiences when you patronize a business. Have […]

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Earning Customer Trust and Loyalty

In today’s tough economic environment earning the trust and loyalty of customers should be a high priority. Today’s consumer has more choices and price ranges to choose from when selecting a salon that best suits their beauty needs.Competition is fierce,especially if you want  earn the trust and long term loyalty of your customer especially if […]

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Beauty Profession Dark Side & Why It’s Occurring

It is time for New Ideas, New Concepts & Innovation for Educational Excellence!  However, if we are to find solutions to the many challenges of career and business growth, we need to identify and address the dark side of the beauty profession. With over 43 years as a salon owner and now President of Hairdresser […]

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Tips on Growing Your Business

” Progress begins with getting a clear understanding of your obstacles.” Jon Gonzales As many of you are aware, the beauty industry has changed dramatically these last few years,salon owners are facing many challenges; the costs of owning your own business will continue to escalate; new wage and overtime regulations,many of our beauty schools are […]

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Balancing Your Life and Business

“Tomorrow will be a better day if we begin today to improve it” Salon owners, do you sometimes feel overwhelmed by the pressures and challenges of owning your own business? Are you combating burnout? Is your business affecting your personal life? Is stress affecting your health? Do you manage your business or does your business […]

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Developing Your Own Apprenticeship Program

Developing Your Own  Apprenticeship Program I think as salon owners you will all agree that there is a tremendous need to develop cost effective apprenticeship program for on job training when adding a new member to your team,especially newcomers right out of beauty school.  All other professions have an apprenticeship programs except the beauty profession. […]

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Building Your Team

                   “Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales  Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building […]

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Time Management Tips for Salon/Spa Owners

” Money, I can only gain or lose. But time I can only use. So I must spend my time carefully.”  Unknown author Time management is a critical skill salon owners must develop in today’s tough economy. One of your leading challenges will depend on your ability to find more time developing your business management […]

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How am I Performing as Your Boss?

“Kind words can be short and easy to speak, but their echos are truly endless” -Mother Teresa As I travel throughout the United States and Canada, meeting thousands of hairdressers and salon owners, there seems to be a wide gap between hairdressers and salon owners understanding and communicating with each others business and educational needs. […]

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