Beauty Industry | Hairdresser Career Development Systems

Earning Customer Trust and Loyalty

Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you." Jon Gonzales As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

Jon2020-10-27T15:34:27-07:00August 10th, 2020|

A New Era In Education

A New Era In Education

"The happiness of your life depends on the quality of your thoughts" Most of our salons are closed due to the Corona Virus. Many of you are worried about how to survive in business while many of our hairdressers are concerned with their livelihoods. My message to you is this virus will end, I hope soon. This is the time to reflect on the past and plan for the future. Our profession will never be the same. Our education and business practices will require new [Click here to read full article...]

Jon2021-03-09T14:57:24-08:00April 26th, 2020|

Don’t Worry or Panic

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

Jon2020-03-22T10:03:31-07:00March 22nd, 2020|

Business Management Seminar

Business Management Seminar

A Special Invitation from Jon Gonzales Monday - Tuesday August 24-25 I will be presenting my 2 day tough love presentation on How to Build and Grow a Successful Business, in Las Vegas, Nevada. As salon owners I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many challenges and obstacles of salon ownership. The following are just some of the [Click here to read full article...]

Jon2020-02-09T08:50:50-08:00February 9th, 2020|

Personal Development – Unleash The Power Within

Personal Development – Unleash The Power Within

If you want a better life for yourself and your family, you must develop the self discipline and desire to unleash the power within in order to make your goals and dreams a reality. I am often asked is a career in the beauty industry a great profession to enter ? My answer is a resounding yes, if you have and know what it takes to stand above the crowd. This is one of the few professions you can get all the overtime you want [Click here to read full article...]

Jon2020-02-01T14:19:12-08:00February 2nd, 2020|

A Special Preview Announcement from Jon Gonzales

A Special Preview Announcement from Jon Gonzales

A Special Invitation from Jon Gonzales On Monday and Tuesday August 24-25 I will be presenting My 2 day Business Management Seminar in Las Vegas, Nevada. As a salon Owner I know you want information, resources, and solutions to the many challenges of owning a successful and profitable business. I also think that you will agree that our profession has not adapted to the many changes and challenges of salon ownership. Some of the topics I will cover are, new labor laws concerning minimum wage, [Click here to read full article...]

Jon2020-01-19T09:37:13-08:00January 19th, 2020|

New Year’s Roadmap for 2020

New Year’s Roadmap for 2020

A New Beginning for the Entrepreneur Salon Owner New Year's Roadmap for 2020 I do hope that all of you enjoyed a Very Merry Xmas and Happy New Year. Now that the holidays are behind us, let us plan and prepare for a new and successful year for your salon and team. 2020 can be a great year, the economy is expected to continue to grow, just look at the growth of the stock market. Are you ready to take advantage of your opportunities? Despite [Click here to read full article...]

Jon2020-01-12T08:43:38-08:00January 12th, 2020|

My Wish List for 2020

My Wish List for 2020

My Wish List for 2020 As we enter a new year, it is my wish that we as professionals take back our profession and our salons and a higher standard of living for salon owners, hairdressers, and beauty professionals. Unfortunately as a profession, we have not adapted to the many challenges and changes we face in the beauty profession. Many of our salons are failing, many more are struggling unnecessarily. Sadly many of our hairdressers are struggling to make a decent living. Until we [Click here to read full article...]

hcds4you342022-04-12T08:40:36-07:00January 5th, 2020|

My Christmas Wish List for Salon Owners and Stylists

My Christmas Wish List for Salon Owners and Stylists

"Let Christmas play and make good cheer, for Christmas comes but once a year!" - Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2019 was a very good year for you and your salon. As we prepare to enter a new year with new challenges, I put together a personal wish list in the hope of making 2020 a better year, a year that [Click here to read full article...]

Jon2019-12-21T12:51:13-08:00December 22nd, 2019|

How to Raise Prices

How to Raise Prices

"People do not mind paying a little more if you exceed their expectations." Jon Gonzales Salon owners, like business owners across industries of every kind, are struggling in this changing economy to to stay ahead of rising business costs and make a good profit. As business costs continue to rise, as well as the cost of living, far too many salon owners are trying to find solutions to these challenges by trial and error. As your business costs keep rising we must create a demand [Click here to read full article...]

Jon2018-11-05T11:46:30-08:00November 4th, 2018|

Good is Not Enough Anymore.

Good is Not Enough Anymore.

Good is not enough Anymore It’s no secret that salon owners and hairdressers are facing many challenges in trying to build a successful business by improving salon profits, and raise their standard of living for themselves and staff. It is time for educational reform focusing on the educational needs of hairdressers and salon owners who represent the heart and soul of the beauty profession. With rising business costs, increasing competition by well managed upscale salons, new labor laws ,and a changing market place; only [Click here to read full article...]

Jon2018-10-14T10:32:46-07:00October 14th, 2018|

Beauty Profession Dark Side & Why It’s Occurring

We need to identify and address the dark side of the beauty profession many challenges of saif we are to find solutions to salon/spa ownership. Jon Gonzales With over 43 years as experience as a salon owner/hairdresser and now President of Hairdresser Career Development Systems and Creator of my University of Educational Excellence for Beauty Professionals, I want to thank everyone for your trust and support. To view my background, my real world experience as a working hairdresser & salon owner and now an [Click here to read full article...]

Jon2022-04-12T11:42:11-07:00October 3rd, 2018|

Building Your Championship Team

Building Your Championship Team

"Time spent building your championship team will be time well spent." Jon Gonzales Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? Finding and keeping your diamond in the rough will be your key challenge in building your championship team and your business. There are many reasons why it is so difficult to find quality people who are serious about education and building a career in the beauty profession . [Click here to read full article...]

Jon2018-09-17T10:12:12-07:00September 16th, 2018|

The Cloud of Business Instability: Beware of Staff Turnover

The Cloud of Business Instability: Beware of Staff Turnover

A cloud hangs over the heads of all salon owners. One of your biggest business challenges owning a successful and profitable salon will depend on your ability to avoid staff turnover and business instability. In today's changing and volatile business environment, staff turnover will always be a great challenge to salon owners.The cost and time to find a quality replacement is just to costly. There are many things you can do to combat this growing challenge. You can start by creating conditions that fosters staff [Click here to read full article...]

Jon2017-10-22T09:27:53-07:00October 22nd, 2017|

Benefits of an Employee Handbook

"When everyone shares the same vision and goals , a positive and professional salon environment will be your reward." -- Jon GonzalesOne of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing your business could be eliminated with an effective and well defined employee handbook.How can you expect your team to perform if they do not understand what is expected and how [Click here to read full article...]

Jon2022-04-12T10:04:27-07:00November 13th, 2016|

Developing an Effective Customer Communication Strategy

Developing an Effective Customer Communication Strategy

"If you are unable to get your message across about the benefits of your services and products,your marketing efforts won't work." Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement long time relationships that are long lasting and beneficial to both will clearly stand [Click here to read full article...]

Jon2017-11-07T17:42:23-08:00November 6th, 2016|

When a Good Worker Goes Bad

When a Good Worker Goes Bad

"I personally do not believe some hairdressers perform poorly on purpose; they just did not receive proper guidance and education." - Jon Gonzales "He seemed like the right choice when I hired him. Now he refuses to be part of my team or follow our salon’s employee handbook and contribute to my salon's team culture. He is always the ring leader in negativity, salon gossip, and pettiness." Do you fire him? The answer may surprise you. You probably have faced this challenge at one time [Click here to read full article...]

Jon2017-01-26T09:44:46-08:00September 18th, 2016|

Employee Training

Employee Training

"A team that learns together grows together." Jon Gonzales In the absence of an apprenticeship or intern program, salon owners will have to develop their own educational program of employee training. The foundation to building a successful team employee training and development begins with you, the owner. The first 6 months of employee training is a critical time in making sure your new staff member shares your vision, goals, and educational quality control systems. A 6 month probationary period will help you measure their performance. [Click here to read full article...]

Jon2016-08-28T13:45:29-07:00August 28th, 2016|

Compensation Guidelines

Compensation Guidelines

"It is not how much you earn that matters,it's what you do with what you earn." Jon Gonzales Compensation Guidelines As I travel throughout the United States and Canada meeting salon owners and managers, I am often asked about compensation. Suffice to say that if you are a salon owner, your view on this topic is probably opposite that of many hairdressers, and vice versa. Unfortunately there is a lot of misunderstanding about compensation, especially with hairdressers. This article will attempt to help guide [Click here to read full article...]

Jon2022-04-12T11:33:18-07:00August 21st, 2016|

Your Road Map to Financial Independence

Your Road Map to Financial Independence

"Two ways to get rich ---spend less than what you make and make more than what you spend." Jon Gonzales Your Road map to Financial Independence. I know this is a topic that most people in the beauty profession ignores;but in my opinion, this is topic that is critically important,a topic usually ignored in the beauty profession One of the pitfalls we face as hairdressers and salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, [Click here to read full article...]

Jon2016-06-24T01:16:58-07:00June 26th, 2016|

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