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Business Articles
of Interest
By
Jon
Gonzales
The following articles are designed
to not only inform and educate,
but also designed to address
the many deep rooted issues and
challenges salon owners and hairdressers
face daily in their salons.
The following articles are not
only based on my 40 years of experience
as a hairdresser/salon owner, but
also based on information shared
by thousands of hairdressers, salon
owners, and educators I have had
the privilege of meeting during
my travels throughout the U.S.and
in Canada while conducting my business
management seminars, and guest
appearances at many of our top
hair shows.
I urge you to read these articles
with an open mind and share this
information with your staff.
I do not profess that I have all
the answers; I am only giving you
my personal thoughts and opinions
based on my 40 years of experience.
I urge you to seek out other people,
s opinions, then make your own
decisions based on what is right
for you .I urge you not to dismiss
your own thoughts and opinions
as well.
It is my wish that these articles
will help you in meeting the growing
challenges of a competitive and
changing business environment with
confidence. It, s time for change
and new direction. My only business
is education, focusing on the educational
needs of my colleagues. In order
to remain focused and objective
towards your educational and business
needs , I represent no special
interest groups , I’m committed
to help my colleagues , free of
glitter and hype , reach higher
levels of excellence --- personally
, professionally , and financially
. If we are to raise the standard
of living for hairdressers and
salon owners, we must raise the
standard of educational excellence
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Bridging
the Gap between Staff and Management
The fact is, in many salons
throughout the country salons are
struggling to bridge the gap between
hairdressers, salon owners and
managers. Internal staff problems
often arise due to a myriad of
issues: misunderstandings,
salon pettiness, gossip, negativity,
poor job descriptions, poor leadership,
lack of a dialogue between staff
and management, lack of teamwork,
and lack of educational guidelines
that lower the morale and productivity
of everyone involved. The key to
meeting and resolving these challenges
is to create a positive and professional
salon environment for the benefit
of both the salon owner and hairdressers…
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read more, download this sample
article for FREE!
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Booth Rental Beware
Two
of the most controversial and divisive
topics facing the beauty profession
today are booth rental and the
legal classification of independent
contractors. It's time to speak
out and address these highly controversial
topics. These related
issues are causing confusion, havoc,
and business instability for everyone
involved in the beauty profession.
By not addressing and resolving
these issues, our profession is
paying a heavy price. In my 40
years of experience as a hairdresser
and a working salon owner, I've
never seen a topic that is as divisive
as these. In order to protect
your business, you should examine
all the consequences of booth rental
so you can make informed decisions
based on fact not guesswork…
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You
Must Excel at Customer Service
You
and your staff must excel at customer
service if you want to gain that
all important competitive edge. Your
business goal should always be
to exceed client expectations by
giving your client more than what
is expected. Salons that know the
power of customer service will
continue to grow and create a demand
for their services. I urge you
to discuss and share this article
with your staff members.
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Building
Your Championship Team
The ability to select,
train, and keep a winning team
will be one of the greatest challenges
of salon ownership. No salon can
continue to prosper and grow with
a constant merry go round of staff
turnover. The following
article will help you select members
to your team who share your vision
and who are willing to contribute
to a positive and professional
salon environment.
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Keys
to Client Retention: Key # 1 Client
Loyalty
A trial
and error approach to client retention
in today's competitive and changing
business climate is just too costly! Negative
word of mouth publicity is
the worst kind of publicity for
any business that wants to keep
moving forward. Customer loss affects
everyone. These simple strategies
will help you and your staff prevent
many of the causes of customer
loss and will help you gain a loyal
and enthusiastic clientele.
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Keys
to Client Retention: Key # 2 Client
Satisfaction
Identify
and avoid these common mistakes
and you and your staff will greatly
improve your client retention efforts.
No salon and their staff will continue
to grow with a trial and error
approach to client retention. Positive
word of mouth referrals will be
your cheapest and best form of
advertising. Developing a strong
and effective client retention
program will help you and your
staff reach higher levels of excellence.
A loyal clientele will be your
reward.
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Prevent
Turnover and if it Happens Fight
Back
If and when you may lose
one of your hairdressers; maintaining
business growth, stability, and
keeping customers loyal to your
salon is highly dependent on keeping
your hairdressers from taking your
customer lists and customers to
another salon in the community. Because
turnover affects your business,
your livelihoods, and your job
security of your other hairdressers,
you need to take preventative measures
and have a contingency plan available
as a precaution. This article will
show you how to fight back.
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Creating
Your Junior Stylist Training Program:
Part 1
This article will help
you implement a junior stylist
training program within your salon.
This training program will develop
young talent without compromising
your client retention efforts.
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Creating
Your Junior Stylist Training Program:
Part 2
By implementing
a junior stylist training program
your new hairdresser will be
able to gain valuable hands on experience
without compromising your client
retention efforts. By allowing your
young starters to service clients
at reduced prices under your supervision,
you will also be able to recover
your training wages as well. This
article will give you a sample training
schedule. Invest in your salons
greatest profit potential by educating
your staff.
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Unleash
the Power Within
Everyone has the power
to be as successful as they want
to be; unfortunately many of us
are always looking for excuses
to fail. You and you alone hold
the key to your own success or
failure. Are you ready
to maximize your full learning
and earning potential? Are you
willing to make an honest effort
through hard work and self renewal?
The following article will get
you going.
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Challenges
of Salon Ownership
Owning a business definitely
has its ups and downs, and it's
how you handle them that will determine
your success or failure. The first
step you need to do is get
yourself organized, develop a competitive
spirit, learn to work smarter not
harder, and be willing to meet
head on the challenges that will
come your way. This article
will help you prevent and combat
owner burnout.
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You
Must Begin planning for Your Financial
Future
Whether you're young or
middle aged, you need to plan for
your retirement now. You
can accomplish this goal by gaining
new knowledge and skills, which
will create more value for your
services, which creates more income
that you can invest .You also,
need to discipline yourself on
saving your money, while staying
out of debt. As you will find out,
it's not what you earn, but what
you do with what you earn that
will determine your financial future.
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Avoid
the “Grass is Greener” Syndrome
Before
you make a job change, consider
carefully!
Far too many
hairdressers make critical decisions
on job change without carefully
evaluating the risks involved. This
article will help combat staff turnover
and build stability and growth for
everyone in your salon. The grass
is not always greener elsewhere.
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