Stay in Touch With Your Customers
Written by Jon on September 5, 2010 – 5:30 amDeveloping a Powerful Communication Strategy “Repeat business or behavior can be bribed. Loyalty has to be earned “ -Janet Robinson What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salon owners take their customers for granted and do not develop strong personal and business relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons to choose from, if they don’t feel a sense of loyalty to yours, there will Continue reading…
Posted in Customer Service & Marketing Tips, Miscellaneous, Salon Management | No Comments »How to Win Back Lost Customers
Written by Jon on August 29, 2010 – 6:00 amAs a salon owner, it can be frustrating to see a client once, and then never again. The success of your business depends on keeping clients happy and turning them into loyal, long-time customers who will refer friends, relatives and business associates to your business. When a client doesn’t return or have been away for a long period of time you have to wonder whether he or she was dissatisfied with your salon or one of your stylists, and if so, find out why and get them back. The consequences of losing customers can be devastating . You not only Continue reading…
Posted in Customer Service & Marketing Tips, Salon Management, Seminars & Training Resources | No Comments »Seven Steps to Owning A Successful and Profitable Business
Written by Jon on August 15, 2010 – 8:44 am” Successful and unsuccessful people do not vary greatly in their abilities,they vary in their desires to reach their potential” — John Maxwell Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly in terms of time, money and energy spent. The following steps will help you meet the growing challenges of salon ownership with confidence. Follow these guidelines with an open mind: Invest in Business Education —- develop powerful business management skills; manage your business instead of your business managing you. Learn from people who have successfully owned salons, Continue reading…
Posted in Business Tips for Hairstylists, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »Salon Owners Summit Conference
Written by Jon on July 24, 2010 – 3:32 pm“ where there is unity there is always victory” – publilius syrus -roman author It is Time for Unity Among Salon Owners Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news and proposals with you. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price Continue reading…
Posted in Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources | 1 Comment »Why Are So Many Salons Failing?
Written by Jon on July 19, 2010 – 10:14 am“ Failure will never overtake me if my determination to succeed is strong enough” ~Og Mandino The impact of the recession has proven fatal in many industries but particularly for salons and hairdressers. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing problems with the structural core of business management aspects of the salon profession; any economic hit was bound to cause complete chaos. If there are two words that best describe the beauty profession and in particular, the challenges of salon ownership, they would be apathy and turmoil. As our country struggles to Continue reading…
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My Wish List for Salon Owners
Written by Jon on July 5, 2010 – 12:36 pmAlthough I am expressing my own views and opinions based on my 42 years of real world experiences as a working hairdresser/salon owner, and as president of my educational company, I know my views are shared by many salon owners who I have had the privilege of meeting while a guest speaker at many top hair shows throughout the United States and Canada. What do we live for, if it is not to make life less difficult for each other? The Following is My Wish List for Salon Owners: Raise the Standard of Living of Hairdressers and Salon Owners — Continue reading…
Posted in Miscellaneous, Salon Management | 3 Comments »Keys to Staff Retention
Written by Jon on February 24, 2010 – 3:12 pmIn my last article concerning staff turnover, I stressed how important it was to understand why people change jobs. No salon can continue to grow and be profitable with a constant merry go round of staff turnover. Business stability and growth benefits everyone. The following guidelines can help you avoid staff turnover: Develop Your Championship Team — a team atmosphere where everyone shares the same vision and goals of management is a trade mark of strong management. A house divided will never grow. Make sure when you add a new member to your team, they will be compatible with your Continue reading…
Posted in Salon Management | No Comments »A New Year, New Challenges, New Opportunities
Written by Jon on December 22, 2009 – 4:15 pmSteps to Follow in 2010: Review 2009 — Take time to reflect on 2009. Review your failures, accomplishments, and lessons learned. Review your numbers and profit and loss statement. Did you make a profit? If not, why? Take a long look at your score card, numbers do not lie. Set New Goals for 2010 — What are your goals and aspirations- personal, professional and financial? With out goals or a plan of action you will drift aimlessly, make sure you have a road map to follow. A trial and error approach to learning in today’s tough economy is unacceptable. Hire Continue reading…
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