Tribute to a Fellow Salon Owner/Hairdresser— who was also my Brother
Written by Jon on May 19, 2013 – 12:00 pm“To a loving brother, confidant, and my very best friend, you will be missed” I first want to thank everyone who offered their prayers and their support for me and my brother who passed away April 9, battling cancer. I do hope that you forgive me for posting this post. I know many of you have lost loved ones or are currently helping your loved one through their difficult times. We sometimes forget what is really important in life as we sometimes are overwhelmed by work or building a business. I have always stated that I always measured wealth Continue reading…
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My Wish List for Salon Owners
Written by Jon on March 16, 2013 – 12:36 pmAlthough I am expressing my own views and opinions based on my 42 years of real world experiences as a working hairdresser/salon owner, and as president of my educational company, I know my views are shared by many salon owners who I have had the privilege of meeting while a guest speaker at many top hair shows throughout the United States and Canada. “What do we live for, if it is not to make life less difficult for each other?” The Following is My Wish List for Salon Owners: Raise the Standard of Living of Salon Owners — help salon Continue reading…
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Developing an Effective Customer Communication Strategy
Written by Jon on March 10, 2013 – 9:06 am“If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping their clients informed. Salons that not only connect with their customers but also strive to cement long time relationships that are long lasting and beneficial to both will clearly stand above the crowd. Creating meaningful customer dialogues will translate to more business and improved profitability Continue reading…
Posted in Miscellaneous | No Comments »Time is Money — Overcoming Time Restraints
Written by Jon on March 4, 2013 – 12:00 pm” Ordinary people think merely of spending time. Great people think of using it.” Salon owners wear many hats in trying to build a profitable and successful business. Salon owner, marketing expect, human resource expert, managing people, book work, and usually working behind the chair 10-12 hours a day. The heavy duties and responsibilities of owning your own business can be overwhelming, especially if you want to become astute business men and women. How does one find time to accomplish all these tasks? In the beauty industry time is money. Your ability to manage all these tasks and become Continue reading…
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Salon Owner’s Summit Conference — A Great Success
Written by Jon on February 17, 2013 – 12:32 am” We will never find solutions to our challenges by ignoring the questions that have to be asked.” First I want to report that our Salon Owner’s Conference Cruise to the Caribbean was a huge success. The friendships and camaraderie among salon owners along with the great discussions that identified the many challenges we face and discussing ways to combat these challenges were exciting and rewarding. What a fun week we had, building friendships, having a great time relaxing and visiting St.Thomas, Princess Cays, St.Marteen and the Caicos Islands. It was fantastic. The weather was perfect and the Continue reading…
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Tips to Control Your Spending
Written by Jon on January 20, 2013 – 9:42 am“If you think nobody cares if you’re alive,try missing two car payments.” I know this is not a popular topic for hairdressers and salon owners, but it is a topic we all should pay more attention too, especially in today’s difficult and uncertain economy. Most hairdressers and salon owners have no pensions, health insurance or a benefits package like other professions,in fact far too many of our colleagues live on a financial tight rope. Staying out of debt is the first step towards saving for your retirement as well as helping you take the stress out of worrying about Continue reading…
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Combating Rising Business Costs
Written by Jon on January 13, 2013 – 10:00 am”The easiest way to improve profits is to cut wasteful overhead expenses.” Jon Gonzales As we exit from the holidays and begin a new year, the cost of owning your own business will escalate; rising taxes, fees, and operating business costs, and what many see as a slowing economy will bring many challenges to business growth and profitability. As business costs rise, profits are lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. will require you to start planning for the new year. Despite all these challenges, well managed salons will be in Continue reading…
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Renew Your Passion for Success in 2013
Written by Jon on January 6, 2013 – 12:00 pm” In order to succeed,your desire for success should be greater than your fear of failure.” — Bill Cosby For far too many of our colleagues, 2012 was a tough year for both hairdressers and salon owners. Let us learn from the past and look to a brighter future for ourselves and our families. Let us view our past mistakes and challenges as an opportunity to benefit from adversity and begin 2013 as an opportunity to start over and a lot wiser. As we prepare to enter a new year, let us renew our passion and fighting spirit to Continue reading…
Posted in Business Tips for Hairstylists, Salon Management | 2 Comments »
2013 A New Year, New Challenges, New Opportunities
Written by Jon on December 30, 2012 – 12:00 pm” I believe the best way to start a new year is to say I can,instead of I can’t.” – Jon Gonzales 2013 will be a year of many challenges for both hairdressers and salon owners. Business costs will continue to escalate, a fragile and unsteady economy, and uncertainty are just a few of the challenges that salon owners will have to face. Business practices that may have succeeded in the past are now outdated and obsolete. Finding answers and solutions to all these challenges by trial and error is unacceptable. Despite these challenges, I do believe that well managed Continue reading…
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Keys to Employee Training and Development
Written by Jon on December 18, 2012 – 12:08 pmThe foundation to employee training and development begins with you, the owner. In the absence of an effective apprenticeship system this industry desperately needs, you should develop your own educational system that is compatible with your salon’s quality control system. The following tips will help you grow your own educational system: Hire the Right People –Make sure your new team member shares your vision and goals and are compatible with your other staff members. Set high standards of excellence when adding a new member to your team. More info for staff development is available in my book Creating Your Salon.Click Continue reading…
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