Stay in Touch With Your Customers
Written by Jon on September 5, 2010 – 5:30 amDeveloping a Powerful Communication Strategy “Repeat business or behavior can be bribed. Loyalty has to be earned “ -Janet Robinson What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salon owners take their customers for granted and do not develop strong personal and business relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons to choose from, if they don’t feel a sense of loyalty to yours, there will Continue reading…
Posted in Customer Service & Marketing Tips, Miscellaneous, Salon Management | No Comments »How to Win Back Lost Customers
Written by Jon on August 29, 2010 – 6:00 amAs a salon owner, it can be frustrating to see a client once, and then never again. The success of your business depends on keeping clients happy and turning them into loyal, long-time customers who will refer friends, relatives and business associates to your business. When a client doesn’t return or have been away for a long period of time you have to wonder whether he or she was dissatisfied with your salon or one of your stylists, and if so, find out why and get them back. The consequences of losing customers can be devastating . You not only Continue reading…
Posted in Customer Service & Marketing Tips, Salon Management, Seminars & Training Resources | No Comments »Seven Steps to Owning A Successful and Profitable Business
Written by Jon on August 15, 2010 – 8:44 am” Successful and unsuccessful people do not vary greatly in their abilities,they vary in their desires to reach their potential” — John Maxwell Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly in terms of time, money and energy spent. The following steps will help you meet the growing challenges of salon ownership with confidence. Follow these guidelines with an open mind: Invest in Business Education —- develop powerful business management skills; manage your business instead of your business managing you. Learn from people who have successfully owned salons, Continue reading…
Posted in Business Tips for Hairstylists, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »Salon Owners Summit Conference
Written by Jon on July 24, 2010 – 3:32 pm“ where there is unity there is always victory” – publilius syrus -roman author It is Time for Unity Among Salon Owners Dear Friend and Colleague, Since you have shown an interest in Hairdresser Career Development Systems, I want to share some exciting news and proposals with you. As I travel throughout the United States and Canada, it is apparent that it is time to unite as professionals and take back our profession and our salons. For too long salon owners have been isolated in having to battle the many deep-rooted challenges and obstacles of salon ownership. Staff turnover, price Continue reading…
Posted in Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources | 1 Comment »Why Are So Many Salons Failing?
Written by Jon on July 19, 2010 – 10:14 am“ Failure will never overtake me if my determination to succeed is strong enough” ~Og Mandino The impact of the recession has proven fatal in many industries but particularly for salons and hairdressers. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing problems with the structural core of business management aspects of the salon profession; any economic hit was bound to cause complete chaos. If there are two words that best describe the beauty profession and in particular, the challenges of salon ownership, they would be apathy and turmoil. As our country struggles to Continue reading…
Posted in Business Tips for Hairstylists, Salon Management, Seminars & Training Resources | No Comments »
My Wish List for Salon Owners
Written by Jon on July 5, 2010 – 12:36 pmAlthough I am expressing my own views and opinions based on my 42 years of real world experiences as a working hairdresser/salon owner, and as president of my educational company, I know my views are shared by many salon owners who I have had the privilege of meeting while a guest speaker at many top hair shows throughout the United States and Canada. What do we live for, if it is not to make life less difficult for each other? The Following is My Wish List for Salon Owners: Raise the Standard of Living of Hairdressers and Salon Owners — Continue reading…
Posted in Miscellaneous, Salon Management | 3 Comments »
Beauty Industry Educational Reform: The Time Is Now
Written by Jon on May 30, 2010 – 1:39 pmIf we are to raise the standard of living for hairdressers, and improve salon profits for salon owners and everyone involved with the beauty profession, then we as salon owners must raise the standard of educational excellence. We must unite and address the many challenges salon owners face daily if we are to grow our business, improve profits, and help our hairdresser’s raise their standard of living. “The job of an educator is to teach students to see vitality in themselves.” — Joseph Campbell As a salon owner and working hairdresser, you represent the heart and soul of the beauty Continue reading…
Posted in Salon Management, Seminars & Training Resources | 2 Comments »
Special Mother’s Day Greeting from Jon Gonzales
Written by Jon on May 8, 2010 – 9:31 amHappy Mother’s Day! “There is only one pretty child in the world, and every mother has it” A Special Mothers Day Greeting from Jon Gonzales I want to pay a special tribute to all of you mothers who are working as hairdresser’s, salon owners and others involved in the beauty profession who are working hard to provide a better life for yourself and your family. Trying to balance your work and family is an awesome task. For those of you who are mothers who own your own business, I applaud you for having the courage and willingness to make the Continue reading…
Posted in Miscellaneous | No Comments »Salon Owners Must Speak Out & Take Control of Their Own Destiny
Written by Jon on April 22, 2010 – 8:57 pmAfter 41 years in the trenches as a working hairdresser/salon owner I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole. Below are just some of the challenges that salon owners face in building and growing their businesses: Staff turnover Rising business costs Combating staff pirating (recruiting hairdressers from other salons) Lack of an apprenticeship employee training program Lack of unity among salon owners Booth rental issues Inability to find quality help Price and commission wars the list goes on and Continue reading…
Posted in Salon Management | No Comments »It’s Time for Unity Among Salon Owners
Written by Jon on March 28, 2010 – 9:20 pmIt’s Time for Unity Among Salon Owners For too long salon owners have been in isolation in trying to battle the many deep rooted challenges and obstacles to running a successful and profitable business. Combating staff turnover, price and commission wars, staff pirating, inability to find quality hairdressers, lack of an on job apprenticeship training program, rising business costs…the list goes on and on. Now is the time for unity among salon owners. It’s time that we address these challenges that are affecting our salons and our personal lives. Together with all our combined experiences and knowledge we can make Continue reading…
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