Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy

Written by Jon on March 17, 2010 – 8:30 am

What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salons in their community. If they don’t feel a sense of loyalty to yours, there will be nothing to stop them from taking their business elsewhere. A strong client retention program is essential to your bottom Continue reading…

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Keys to Success and Happiness for Hairdressers

Written by Jon on January 26, 2010 – 2:51 pm

Many hairdressers are trying to raise their standard of living for themselves and their families in a very difficult economic environment. The question is how do you meet these challenges while at the same time balance your personal and professional lives? The next challenge is how to stay busy and create a demand for your services and stand above the crowd. The following tips will help in your personal and professional growth: Invest in yourself through ongoing education — Keep learning. The more you learn the more you earn. Work smarter, not harder— Learn the business aspect of your development. Continue reading…

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Raising Prices in a Tough Economy – Tips for Salon Owners

Written by Jon on December 8, 2009 – 12:10 pm

Salon owners, like business owners across industries of every kind, are struggling in this tough economy to make a profit. Many salon owners are trying to find solutions to these challenges by trial and error. In an effort to keep top hairdressers, salon owners may have resorted to any number of the following: recruiting top stylists from their competitors; paying commissions that are too high; or renting out stations just to survive. Raising prices of services, individual stylists and/or products, are options you may want to consider. Here are a few tips to keep in mind: Positive Word of Mouth Continue reading…

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