Seven Steps to Owning A Successful and Profitable Business
Written by Jon on August 15, 2010 – 8:44 am” Successful and unsuccessful people do not vary greatly in their abilities,they vary in their desires to reach their potential” — John Maxwell Building and growing a successful and profitable business in today’s tough economy by trial and error is just too costly in terms of time, money and energy spent. The following steps will help you meet the growing challenges of salon ownership with confidence. Follow these guidelines with an open mind: Invest in Business Education —- develop powerful business management skills; manage your business instead of your business managing you. Learn from people who have successfully owned salons, Continue reading…
Posted in Business Tips for Hairstylists, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »Instilling a Team Environment
Written by Jon on August 8, 2010 – 5:00 am“A group becomes a team when each member is sure enough of himself and his contribution to praise the skills of others” — Norman Shidle Instilling a Team Environment As leader of your team, instilling a team spirit is a prerequisite to establishing a positive and professional salon environment. On the other hand, a house divided will create a negative and unprofessional salon environment for staff, our clients, and management. No salon can experience long term growth, stability, and profitability without a team of professionals sharing the same goals and vision. As leader of your team it will be your Continue reading…
Posted in Business Tips for Hairstylists, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources | No Comments »Why Are So Many Salons Failing?
Written by Jon on July 19, 2010 – 10:14 am“ Failure will never overtake me if my determination to succeed is strong enough” ~Og Mandino The impact of the recession has proven fatal in many industries but particularly for salons and hairdressers. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing problems with the structural core of business management aspects of the salon profession; any economic hit was bound to cause complete chaos. If there are two words that best describe the beauty profession and in particular, the challenges of salon ownership, they would be apathy and turmoil. As our country struggles to Continue reading…
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9 Common Hairdresser Mistakes to Avoid
Written by Jon on June 28, 2010 – 1:40 pmThis blog post is meant to serve as a reminder of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. “An error doesn’t become a mistake until you refuse to correct it.” – Orlando Battista By avoiding the simple mistakes listed below, you can improve your earning potential and successfully grow your business. Crossing Off On Your Appointment Book — Far too many hairdressers cross off time on their appointment books or show an inconsistent work schedule that limits their availability for customers. Create a work schedule and stay in Continue reading…
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Special Mother’s Day Greeting from Jon Gonzales
Written by Jon on May 8, 2010 – 9:31 amHappy Mother’s Day! “There is only one pretty child in the world, and every mother has it” A Special Mothers Day Greeting from Jon Gonzales I want to pay a special tribute to all of you mothers who are working as hairdresser’s, salon owners and others involved in the beauty profession who are working hard to provide a better life for yourself and your family. Trying to balance your work and family is an awesome task. For those of you who are mothers who own your own business, I applaud you for having the courage and willingness to make the Continue reading…
Posted in Miscellaneous | No Comments »Salon Owners Must Speak Out & Take Control of Their Own Destiny
Written by Jon on April 22, 2010 – 8:57 pmAfter 41 years in the trenches as a working hairdresser/salon owner I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our profession as a whole. Below are just some of the challenges that salon owners face in building and growing their businesses: Staff turnover Rising business costs Combating staff pirating (recruiting hairdressers from other salons) Lack of an apprenticeship employee training program Lack of unity among salon owners Booth rental issues Inability to find quality help Price and commission wars the list goes on and Continue reading…
Posted in Salon Management | No Comments »Opportunities Exist For Those Willing To Adapt To Change
Written by Jon on March 21, 2010 – 3:35 pmIt’s no secret that the beauty industry is product driven and needs educational reform. Sadly many salons will fail because far too many salon owners are in denial and will not seek out education especially in the business management aspect of salon ownership. In spite of the many challenges salon owners face daily, I see a coming boom for open minded professionals who are well informed and determined to take their salon and staff to higher levels of excellence and make their dreams a reality. Tough times always separate winners form losers and tough times always present fantastic opportunities for Continue reading…
Posted in Business Tips for Hairstylists, Salon Management | No Comments »Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy
Written by Jon on March 17, 2010 – 8:30 amWhat sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salons in their community. If they don’t feel a sense of loyalty to yours, there will be nothing to stop them from taking their business elsewhere. A strong client retention program is essential to your bottom Continue reading…
Posted in Customer Service & Marketing Tips | No Comments »Keys to Staff Retention
Written by Jon on February 24, 2010 – 3:12 pmIn my last article concerning staff turnover, I stressed how important it was to understand why people change jobs. No salon can continue to grow and be profitable with a constant merry go round of staff turnover. Business stability and growth benefits everyone. The following guidelines can help you avoid staff turnover: Develop Your Championship Team — a team atmosphere where everyone shares the same vision and goals of management is a trade mark of strong management. A house divided will never grow. Make sure when you add a new member to your team, they will be compatible with your Continue reading…
Posted in Salon Management | No Comments »Combating Staff Turnover
Written by Jon on February 8, 2010 – 8:41 amBefore you can combat staff turnover,you need to understand why people change jobs . Turnover will always be a threat to your salon’s continued growth and bottom line. By determining the causes of staff turnover, you can start taking preventative measures to combat this obstacle. These are some of the causes of staff turnover: Unrealistic career and earning expectations Sadly many hairdressers change jobs too frequently , especially young hairdressers just starting their careers due to unrealistic career earning and job expectations. Far too many want to run before they walk. Please read my article Beware the Grass is Greener Continue reading…
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