A New Year,  New Challenges, New Opportunities,a New Beginning

A New Year, New Challenges, New Opportunities,a New Beginning

Written by Jon on December 31, 2013 – 1:30 am

 ” I believe the best way to start a new year is to say I can,instead of I can’t.” – Jon Gonzales 2014 will be a year of many challenges for both hairdressers and salon owners. Business costs will continue to escalate, a fragile and unsteady economy, and business uncertainty are just a few of the challenges  salon owners will have to face with confidence. Business practices that may have succeeded in the past are now outdated and obsolete. Finding answers and solutions to all these new challenges by trial and error is unacceptable. Despite these challenges, I do believe Continue reading…

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Happy Thanksgiving –Let Us Give Thanks

Happy Thanksgiving –Let Us Give Thanks

Written by Jon on November 27, 2013 – 2:00 pm

“If the only prayer you said in your whole life was “thank you,” that would suffice.” Meister Eckhart Thanksgiving is always an appropriate time to give thanks for all our blessings. In our hectic schedule; trying  to find time for our business, struggle with a difficult and volatile economy, and trying to find  quality time with our families, we sometime take for granted  the many gifts and opportunities that are available to us. Personally I want to thank all my colleagues for the trust and support you have shown me throughout the year. I want to wish you and your Continue reading…

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Salon Owners Summit Conference, Join Us for Our 7 Day Cruise to the Caribbean – Last Call

Salon Owners Summit Conference, Join Us for Our 7 Day Cruise to the Caribbean – Last Call

Written by Jon on October 20, 2013 – 12:00 pm

” Unity among salon owners is strength —when their is collaboration and teamwork among salon owners,wonderful things can happen.” For too long, salon owners have struggled in meeting the many challenges and obstacles of salon ownership in isolation. Your not alone anymore. As salon owners we share a common bond in trying to build and grow our businesses. Many of our associations that are well meaning are not addressing the deep rooted challenges that are causing hard ships on owners or helping salon owners grow their businesses. Far too many salons are struggling while many more are going out of Continue reading…

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Finding Your Diamond in the Rough

Finding Your Diamond in the Rough

Written by Jon on August 18, 2013 – 9:56 am

                     “Time spent hiring peak performers will be a great investment and time well spent.” – Jon Gonzales As I travel throughout the United States and Canada presenting my business seminars to salon owners and managers; one of the top questions I am asked over and over is how do I find quality hairdressers? Why is it so difficult to find hairdressers who truly have a passion about maximizing their full learning and earning potential ? There are many reasons; I believe our standards for entering beauty school are terribly low; school curriculum is outdated and not responding to Continue reading…

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Standing Above the Crowd

Standing Above the Crowd

Written by Jon on August 10, 2013 – 12:00 pm

                      “Success is a state of mind, that all peak performers believe in.” Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic secrets to being a peak performer than just following a few guidelines. The good news is that you will probably win by default because few in our profession will not Continue reading…

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Is Everybody on Your Staff on the Same Team?

Written by Jon on August 4, 2013 – 12:00 pm

” The key to successful leadership today is influence,not authority.” – Ken Blanchard One of the many challenges facing salon owners who are trying to grow a business and build a team culture is  dealing with a staff member who refuses to share your vision, your goals and be part of your team. Hairdressers who develop negative attitudes, complains about everyone and everything , are usually the ring leader in spreading gossip, and negativity in the back room. This type of person will undermine your efforts in developing a successful and growing business,  as well as undermining the livelihoods of Continue reading…

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Building Customer Loyalty to Your Business

Building Customer Loyalty to Your Business

Written by Jon on July 28, 2013 – 12:00 pm

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salons take their customers for granted and fails to develop strong personal relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons available to chose from. If they don’t feel a sense of loyalty to yours, there will be nothing to stop Continue reading…

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How Do You Measure Success

Written by Jon on July 14, 2013 – 12:00 pm

                  “Don’t measure yourself by what you have accomplished.but by what you should have accomplished.” – John Wooden  People measure success in many ways. Most people measure success by wealth, while other people measure success in other areas.  Personally I never measure success and happiness based just on money alone. We know that wealth does not guarantee total happiness. I personally measure wealth by family, peace of mind, good health, fulfillment and helping others. Of course we all know that money is just part of the equation, you certainly need to pay your living expenses and maintain financial security Continue reading…

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Tips to Implementing an Apprenticeship Program

Tips to Implementing an Apprenticeship Program

Written by Jon on July 7, 2013 – 12:00 pm

” There is no substitute for on job training.|”  Jon Gonzales I am sure you will agree that there is a real need for an Apprenticeship or Internship program in the beauty profession. Unfortunately not enough owners are speaking out about its benefits. In my opinion an apprenticeship program would help solve the high dropout rate of young hairdressers leaving the profession due to lack of hands on experience.  More importantly, it would be a greater incentive for employers to invest in employee training as well. An apprenticeship program would also combat the high drop out rate of people leaving Continue reading…

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Tips on Finding Quality Education

Tips on Finding Quality Education

Written by Jon on June 23, 2013 – 12:00 pm

“Live as you were to die tomorrow,learn as if you were to live forever.” – Gandhi It seems to me that finding unbiased education that focuses on the needs of the people who work in the trenches are always biased towards the needs of the product companies disguised as education. Of course many of these companies provide information on product knowledge, and we definitely need education in this area. But your real challenge is to find quality education aside from the glitter and hype so prevalent in the beauty profession; seek out education that focuses on your educational needs that Continue reading…

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