Seven Tips for Beauty School Graduates on Finding Your Winning Salon for Employment

Written by Jon on February 10, 2014 – 5:00 am

“ Your graduating from beauty school — now what !” Congratulations for choosing cosmetology as your chosen profession. You have chosen a profession that offers unlimited opportunities provided you know what it takes and have what it takes to be a winner in a profession that can be fulfilling, challenging and potentially financially rewarding. Sadly many new beginners fail to maximize their full potential, due to unrealistic career and earning expectations before they even give their new career a chance to grow, they want to run before they learn to walk. Many believe that graduating from beauty school will prepare Continue reading…

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Building Customer Loyalty to Your Business

Building Customer Loyalty to Your Business

Written by Jon on July 28, 2013 – 12:00 pm

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salons take their customers for granted and fails to develop strong personal relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons available to chose from. If they don’t feel a sense of loyalty to yours, there will be nothing to stop Continue reading…

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Tips to Implementing an Apprenticeship Program

Tips to Implementing an Apprenticeship Program

Written by Jon on July 7, 2013 – 12:00 pm

” There is no substitute for on job training.|”  Jon Gonzales I am sure you will agree that there is a real need for an Apprenticeship or Internship program in the beauty profession. Unfortunately not enough owners are speaking out about its benefits. In my opinion an apprenticeship program would help solve the high dropout rate of young hairdressers leaving the profession due to lack of hands on experience.  More importantly, it would be a greater incentive for employers to invest in employee training as well. An apprenticeship program would also combat the high drop out rate of people leaving Continue reading…

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Seven Business Mistakes Salon Owners Must Avoid

Seven Business Mistakes Salon Owners Must Avoid

Written by Jon on June 9, 2013 – 7:43 am

   “Some of the best lessons we ever learned,we learned from our mistakes and failures.” The beauty industry is rapidly changing. Business costs continue to rise, it seems like it is getting more difficult to find quality hairdressers, an economy that is struggling, staff turnover, price and commission wars, and the list goes on and on. Business practices that may have worked in the past are now outdated. Salon owners are especially vulnerable to these challenges. Learning how to meet and overcome these obstacles by trial and error is just unacceptable. If we are to avoid these obstacle we must Continue reading…

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A Special Happy Mother’s Day

A Special Happy Mother’s Day

Written by Jon on May 12, 2013 – 12:00 pm

” Mothers hold their children’s hands for a short while,but their heart’s forever.” – This week’s blog posting is dedicated to all  Mother’s working in the beauty profession. Trying to earn a living,be a good mother or owning your own business is a gigantic challenge for all women ; especially single mother’s  who want a better life for yourself and your family. It is my wish that my blog from my new book I will be publishing soon, A Women’s Guide to Success and Happiness, will brighten your day, a day that should be special every day of the year. Continue reading…

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Keys to Success and Happiness for Hairdressers

Keys to Success and Happiness for Hairdressers

Written by Jon on April 7, 2013 – 10:10 am

  “Success is not the key to success. Happiness is the key to success..If you love what you are doing,you will be successful.” Albert Schweitzer   Many hairdressers are trying to raise their standard of living for themselves and their families in a very difficult economic environment. The question is how do you meet these challenges while at the same time balance your personal and professional lives? The following tips will help in your personal and professional growth: Invest in Yourself Through Ongoing Education — Keep learning. The more you learn the more you earn.You control your own success or Continue reading…

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Five Tips on Clearly Defining Your Terms of Employment

Five Tips on Clearly Defining Your Terms of Employment

Written by Jon on February 24, 2013 – 10:19 am

  “How can you expect your team to perform if  they don’t know what’s expected and how your expectations  will be measured.”          I’m always asked the same questions by salon owners. How do I deal with a problem employee who refuses to be part of my team? How do I deal with salon gossip and pettiness? How do I avoid staff turnover? How do I improve staff performance? The list of chalenges goes on and on. Before you make the decision to add a new member to your team make sure you clearly define your terms of employment in Continue reading…

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Combating Poor Work Habits

Written by Jon on January 27, 2013 – 11:08 am

“The chains of habit are usually too small to be felt until they are too strong to be broken.” Many of us are creatures of habit, some of  us are able to form good work habits, while others develop  poor work habits.  This is a challenge many salon owners  face everyday.  It is much easier to prevent bad habits than to break them, especially when you are trying to instill a team culture in your salon.  Tardiness, absenteeism, negativity, keeping customers waiting, poor customer service, salon gossip, are just some of the poor work habits  salon owners must confront if Continue reading…

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Combating Rising Business Costs

Combating Rising Business Costs

Written by Jon on January 13, 2013 – 10:00 am

 ”The easiest way to improve profits is to cut wasteful overhead expenses.” Jon Gonzales As we exit from the holidays and begin a new year, the cost of owning your own business will escalate; rising taxes, fees, and operating business costs, and what many see as a slowing economy will bring many challenges to business growth and profitability. As business costs rise, profits are lower or nonexistent. This coupled with your personal living expenses, costs such as food, gas, etc. will require you to start planning for the new year. Despite all these challenges, well managed salons will be in Continue reading…

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Tips on Improving Staff Performance and Productivity

Written by Jon on July 13, 2012 – 8:30 pm

  ‘The salon owner who is able to create conditions that foster loyalty will be presented with countless opportunities.”   As I travel the country I am always asked how I can improve staff performance and productivity. Establishing strong work habits and positive attitudes within your salon is a major challenge to salon owners. Many of these attitudes were probably formed by other salons or at many of our beauty schools. Most salons fail from within. A house divided will make it difficult to promote a positive and professional salon  environment where team work and a happy team can prosper Continue reading…

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