Five Steps to Making Your Success a Reality
Written by Jon on February 5, 2011 – 12:15 pm“Never accept mediocrity,good is not enough.” These are troubling times for our country and our profession. Everywhere you turn there is doom and gloom. Unemployment, growing deficits, and rising business costs to name but a few of the challenges we face. Despite these difficult times, I feel there has never been a better time for both hairdressers and salon owners to succeed. Unfortunately far too many of our colleagues will follow the doom and gloom crowd always looking for excuses to fail. Sadly far too many salons and careers will fail. This need not happen to you. In my opinion Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »
Stay in Touch With Your Customers
Written by Jon on September 5, 2010 – 5:30 amDeveloping a Powerful Communication Strategy “Repeat business or behavior can be bribed. Loyalty has to be earned “ -Janet Robinson What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salon owners take their customers for granted and do not develop strong personal and business relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons to choose from, if they don’t feel a sense of loyalty to yours, there will Continue reading…
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How to Win Back Lost Customers
Written by Jon on August 29, 2010 – 6:00 amAs a salon owner, it can be frustrating to see a client once, and then never again. The success of your business depends on keeping clients happy and turning them into loyal, long-time customers who will refer friends, relatives and business associates to your business. When a client doesn’t return or have been away for a long period of time you have to wonder whether he or she was dissatisfied with your salon or one of your stylists, and if so, find out why and get them back. The consequences of losing customers can be devastating . You not only Continue reading…
Posted in Customer Service & Marketing Tips, Salon Management, Seminars & Training Resources | 4 Comments »
Build Customer Loyalty to Your Business by Developing a Powerful Communication Strategy
Written by Jon on March 17, 2010 – 8:30 amWhat sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many hairdressers and salon owners take their customers for granted and do not develop strong personal relationships with them. That kind of attitude can be devastating to a business. Consumers know there are plenty of other salons in their community. If they don’t feel a sense of loyalty to yours, there will be nothing to stop them from taking their business elsewhere. A strong client retention program is essential to your bottom Continue reading…
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Keys to Influencing Customers
Written by Jon on January 30, 2010 – 1:32 pmIn today’s tough economic environment building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. Follow these guidelines with an open mind: Project a Professional Appearance- — If you can’t make yourself look good, how do you expect your customer to trust your expertise and Continue reading…
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