The Benefits of Writing Your Own Blog
Written by Jon on January 29, 2012 – 12:04 am“You have a wonderful opportunity to inspire and lift the spirits of others.” Jon Gonzales With the popularity of social media, salon owners and hairdressers have a great opportunity to build visibility and promote customer loyalty to your business writing your own blog. The purpose of writing a compelling blog post is to inform your loyal customers and attract new customers, by providing useful information that will be benefit your present customers and future customers. By providing non promotional information such as beauty tips, how to maintain hair between salon, and inspirational quotes, you will be able to target a Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Salon Management | No Comments »
Common Mistakes Hairdressers Should Avoid
Written by Jon on January 19, 2012 – 8:35 pm” Identify and learn from your mistakes and build on your successes.” Here’s a list of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. By avoiding these simple mistakes, you can improve your earning potential and grow your career. As professionals we must all do our part in raising the image of our profession to a higher level . The following simple guidelines will help us in our efforts at client retention. Irregular Work Schedule — Far too many hairdressers cross off time on their appointment books, or show Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Personal Development For Success, Salon Management, Seminars & Training Resources | 2 Comments »
My Christmas Wish List for Salon Owners and Hairdressers
Written by Jon on December 23, 2011 – 12:25 am” Let Christmas play and make good cheer, for Christmas comes but once a year!” – Thomas Tusser I personally want to wish all my friends and colleagues and your families a very Merry Xmas and a Happy New Year. I do hope 2011 was a good year. I put together a little wish list in the hope of making the 2012 year, a year that will offer you a new beginning and a better quality of life you richly deserve. I do hope we can make the following guidelines a reality. Bridge the Gap Between Hairdressers and Salon Owners Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Salon Management | No Comments »
Seven Tips to Preventing and Overcoming Staff Turnover
Written by Jon on October 22, 2011 – 11:14 pm“When you show a caring and sincere attitude towards your team, you will earn their loyalty.” — Jon Gonzales Most of us have lost a staff member from time to time. Some leave because they feel they can advance their career elsewhere, and some are lured by being offered more commission or booth rental options and of course client lists are expected to follow. No business can continue to grow with a constant merry go round of losing members from your team to your competitors. Any interruption to building and growing your business is a major challenge to salon owners, Continue reading…
Posted in Customer Service & Marketing Tips, Miscellaneous, Salon Management | No Comments »
A Hairdresser’s Guide to Making Money
Written by Jon on August 6, 2011 – 10:57 pm” Money is better then poverty,if only for financial reasons.” – Woody Allen It is a proven fact that the income and standard of living of hairdresser’s is not keeping pace with other professions. Most hairdresser’s have no pensions, medical insurance, paid vacations and other perks compared to other professions. Far too many of our colleagues work pay check to pay check and just get by. As I view many of the chat rooms, there is hardly a mention about achieving financial independence and financial planning. Most of the conversations are about products and irrelevant topics that will not help Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Miscellaneous, Personal Development For Success, Seminars & Training Resources, Upcoming Events | 1 Comment »
How To Get More Customers Into Your Salon Using Social Media
Written by Jon on May 29, 2011 – 8:34 am“Profit in business comes from repeat customers, customers that boast about your products or services, and that brings friends and endorsements from them.” – W. Edwards Deming Below is a guest post from my social media consultant in which she shares tips that will help you get started with, or expand, your social media presence – Jon Gonzales Millions of people are using social media sites like Facebook, Twitter, Foursquare, etc… on a daily basis and many of them use the sites via their mobile phones. When used correctly, social media is perfect for attracting new customers AND increasing repeat Continue reading…
Posted in Customer Service & Marketing Tips | No Comments »
How To Avoid Customer Loss
Written by Jon on April 22, 2011 – 6:00 am“Treat every customer as if they sign your paycheck — because they do.” With skyrocketing business costs, heightened consumer demands, rising competition and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss, it’s just too costly! Salon owners and staff can no longer afford a trial-and-error approach to client retention. Word of Mouth Advertising… The Best & Cheapest Form of Advertising! Satisfied customers will patronize your business again and again and will be happy to recommend your salon to their friends, relatives and business associates; unhappy clients will not. A recent study Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Personal Development For Success, Salon Management, Seminars & Training Resources | 2 Comments »
Five Tips for Improving Staff Performance
Written by Jon on April 15, 2011 – 5:59 pm” The main ingredient of stardom is the rest of the team.” John Wooden Five Tips for Improving Staff Performance One of the biggest challenges of owning a hair/spa salon business is improving staff performance and productivity. It starts with the owner. Excellence does start at the top. Before you can manage others you must be able to manage yourself if you want to earn the trust and respect of your team. Managing people who share your vision and goals can be daunting. The question is why is it so difficult to manage people? I do not believe hairdressers perform Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »
Five Steps to Making Your Success a Reality
Written by Jon on February 5, 2011 – 12:15 pm“Never accept mediocrity,good is not enough.” These are troubling times for our country and our profession. Everywhere you turn there is doom and gloom. Unemployment, growing deficits, and rising business costs to name but a few of the challenges we face. Despite these difficult times, I feel there has never been a better time for both hairdressers and salon owners to succeed. Unfortunately far too many of our colleagues will follow the doom and gloom crowd always looking for excuses to fail. Sadly far too many salons and careers will fail. This need not happen to you. In my opinion Continue reading…
Posted in Business Tips for Hairstylists, Customer Service & Marketing Tips, Miscellaneous, Personal Development For Success, Salon Management, Seminars & Training Resources, Upcoming Events | No Comments »
Stay in Touch With Your Customers
Written by Jon on September 5, 2010 – 5:30 amDeveloping a Powerful Communication Strategy “Repeat business or behavior can be bribed. Loyalty has to be earned “ -Janet Robinson What sets one salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers. Sadly, many salon owners take their customers for granted and do not develop strong personal and business relationships with them. This kind of attitude can be devastating to a business. Consumers know there are plenty of other salons to choose from, if they don’t feel a sense of loyalty to yours, there will Continue reading…
Posted in Customer Service & Marketing Tips, Miscellaneous, Salon Management | No Comments »
