The Official Blog for Hairdresser Career Development Systems

A New Year, New Challenges, New Opportunities

Steps to Follow in 2010:

Review 2009 — Take time to reflect on 2009. Review your failures, accomplishments, and lessons learned. Review your numbers and profit and loss statement. Did you make a profit? If not, why? Take a long look at your score card, numbers do not lie.

Set New Goals for 2010 — What are your goals and aspirations- personal, professional and financial? With out goals or a plan of action you will drift aimlessly, make sure you have a road map to follow. A trial and error approach to learning in today’s tough economy is unacceptable.

Hire The Right People — Make sure you develop a comprehensive staff development program. Does your staff share your goals and vision about your business? You must create a team culture in building your championship team. Refer to my book Growing Your Business for help in developing your own staff development program.

Invest in Your Salon’s Greatest Profit Potential —Educate and train your staff. Teach them how to be successful. Develop your own employee training program or follow mine.

Evaluate Your Current Staff – Carefully monitor your productive and unproductive staff members. Are they performing up to your high expectations? What are you going to do about it?

Increase Salon Traffic — It is your responsibility to work hard at marketing and promoting your business and keeping your staff busy. Work hard to develop your marketing and advertising skills. Focus your attention on cost effective ways to increase salon traffic. Why are you different from all the other salons in your community, what is your competitive edge?

Measure Client Retention— Make sure you monitor customer return rate and measure the performance and productivity of your staff. Customer loss is devastating to business growth and profitability. Negative word of mouth is the worst kind of advertising.

Get Help – Hairdresser Career Development Systems will be providing educational resources and seminars in helping you take your business to the next level. Your not alone, help is available.

Review Your Operating Expenses — The easiest way to improve profits is to cut overhead expenses. Review your 2009 expenses, and make the necessary adjustments for 2010.

It is my sincere wish that 2010 will be a successful year for your business, yourself and your families. As President of HCDS, I will continue to seek out information that will help you meet the many challenges of career building and salon ownership. Looking forward to meeting you at one of my seminars or trade show presentations soon.

For continuing business tips and ongoing information please follow me on my Facebook fan page or Twitter.

If you're new here, you may want to subscribe to my articles via RSS feed or Email. Thanks for visiting!