9 Tips to Attracting More Customers
Written by Jon on January 14, 2011 – 1:16 pm -” The man who is a success does more than what is necessary and keeps doing it”
As we enter a new year, keeping busy with in the salon should be a high priority especially during the slow months that usually occur after the holidays. If your busy with plenty of customers,congratulations,but for those of you who want more customers we as professionals should all work hard to create value in our skills through on going self-improvement, so we can create a demand for our services and eventually raise prices.
Of course we all know that positive word of mouth advertising and referrals are the most effective types of advertising, and should serve as your score card on how well you are performing.
The following tips will not only help you keep your current customers,but will help you gain new ones.
Self-Renewal— before you blame others such as your boss, the economy, or other factors, you may want to look at yourself in the mirror with an open mind and measure your own performance and productivity.
Most people are always looking for excuses to fail. Don’t allow yourself to fall into this negative work habit, be willing take full responsibility for your own success or failure. If your really outstanding,people will find you.
You may want to start by measuring your customer return rate. Measuring your client retention rate will help you identify your strengths and weaknesses.
Look and Act Like a Professional -– are we not in the business of making our customers look and feel good about themselves. If you want to attract an upscale clientele and charge upscale prices, then you better look and act like a professional.
Education — the road to excellence within yourself will always be under construction, keep learning, take classes, work hard to seek self-improvement everyday. There is no speed limit on gaining knowledge. The more you learn the more you earn.
If you need an educational road map or mentor please check out my A Hairdresser’s Guide to Excellence, click here let Jon share his vast knowledge and experience as your mentor. Investing in yourself through knowledge is a powerful weapon on your road to success and happiness.
Develop Powerful People and Communication Skills — lack of communication is one of the major causes of customer loss. Make sure you listen and understand your client’s beauty needs then work hard to and exceed client expectations. Sound informative and in an articulate manner during the consultation.
Above all make sure you and your customer agree on a look that is right for her, not your ego. Work hard to understand client expectations by listening.
Toot Your Horn — just because you’re a hairdresser doesn’t mean you can’t learn how to promote and market yourself and your services. Learn the benefits of social media, you tube, face book, twitter and other means of marketing your skills and services. The bottom line, learn to toot your horn. Read my book a Hairdressers Guide to Success personally, professionally, and financially. Click here.
Referrals — simply ask your customer that you appreciate referrals. You may want to offer incentives or have a contest among customers who refer the most customers. Keep in mind most people have a circle of over 250 friends and relatives.
Social media- of course we all know the power of social media, as an excellent and cost effective resource to promote yourself or your business. An excellent and cost effective way to learn social media is to type in face book or other social media resources such as twitter.linkedin, face book etc.
Outstanding work — work hard to be the best. Keep learning, the more you learn, the more you earn. Don’t miss Jon’s popular personal growth success seminar when Jon comes to an area near you soon. He will be releasing his 2011 schedule soon.
Customer Service — excel at customer service,know it ‘s power. always work hard at giving more than what’s expected. A genuine and caring attitude towards people is a powerful skill we should all strive for.
I do hope these tips will help you to stay busy and help you create a demand for your services.
l suggest you go to Google.com and search for social media tutorials which will help you develop your social media skills.
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Posted in Miscellaneous | 1 Comment »
By Hair Salon on Jan 4, 2012 | Reply
Great article, I know that we will need to use most of these in the coming months, because you are right, after the holidays is always the slowest period. Thanks for the tips!