Keys to Influencing Customers

Written by Jon on January 30, 2010 – 1:32 pm

In today’s tough economic environment building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. Follow these guidelines with an open mind: Project a Professional Appearance- — If you can’t make yourself look good, how do you expect your customer to trust your expertise and Continue reading…

Posted in Customer Service & Marketing Tips | 4 Comments »

Financial and Retirement Planning

Written by Jon on January 10, 2010 – 1:36 pm

Financial and Retirement Planning You work hard for your money– make your money work hard for you One of the pitfalls we face as hairdressers and  salon owners is that, more often than not, our jobs do not provide us with pension plans, medical insurance, paid vacation, or other benefit packages compared to other professions. As a result, many in our profession end up living paycheck to paycheck and seldom take the time to think about their futures when it comes to financial and retirement planning, which is a mistake none of us can afford to make. In spite of Continue reading…

Posted in Miscellaneous | 4 Comments »