A Special Messaage to Your Customers

Special Message to all our Loyal Customers: Here is a sample letter you should send all your customer by staying in touch with your customers as you get ready to reopen your salons when this pandemic is over soon. Feel free to edit and add your salon's name. get your message out via youtube or your social media resources.   As the owner of Chez Jon Hair Salon and our artistic team, we wanted to let you know that we are thinking of you and [Click here to read full article...]

2020-11-30T10:08:34-08:00November 27th, 2021|

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover No salon can maintain continued growth and profitability with a constant merry go round of staff instability and turnover. The following guidelines will help you address this very critical business challenge. Salon Owners Avoid These Pitfalls Poor Hiring Decisions --- is one of the leading causes of staff turnover and internal salon challenges facing salon owners? Make sure you develop your staff development program to minimize making hiring mistakes. My book Creating Your Salon [Click here to read full article...]

2022-04-12T11:44:48-07:00November 18th, 2021|

Tough Love for Beauty Professionals

An Invitation to attend my Business Only Seminar. By Jon Gonzales Hello, my name is Jon Gonzales President and founder of Hairdresser Career Development Systems. Thank you for visiting my new education only web site. I want to share my 43 years as the former owner of 3 of the top salons in southern California and 10 years as an educator, business consultant, author, blogger, and mentor to young talent who have chosen hairdressing as a career, and yes it is a career. As I [Click here to read full article...]

2021-02-01T21:30:36-08:00December 27th, 2020|

Rebuilding Your Salon After the Corona Virus

                                       How to Rebuild Your Business after the Corona Virus The first thing you need to do is stay healthy, safe, and positive. Follow the instructions at Corona Virus.com. You will find all the answers you need to stay safe and healthy. This Virus will end. Most of us are confined to our homes due to the closings of our salons. Use this valuable time to reflect on 2019-2020 before the virus hit us. The way you operated your business in the past is now [Click here to read full article...]

2020-12-18T10:28:26-08:00December 20th, 2020|

Don’t Worry, Be Self Confident

A Special Message: By now you know most people throughout the U.S. and the world are concerned about the spread of the Corona Virus and how it’s affecting our families, our business, our health, and personal wellbeing. We will get over this crisis, don’t worry or panic, just use common sense. And stay positive. There is plenty of advice on how to protect yourself and your family available. Type in CDC or Corona -19 for information on how you can prevent this disease. Sadly all [Click here to read full article...]

2020-07-23T21:33:45-07:00August 19th, 2020|

Earning Customer Trust and Loyalty

" If you're kind to your customers and work hard to exceed their expectations, they will never forget you."             Jon Gonzales  As we struggle and recover from the Corona Virus, I urge you to start planning for your new grand opening. Today’s tough and changing economic environment will require new thinking, innovation, and a new mindset; and it starts with earning the trust and loyalty of customers, this should be a high priority when our salons reopen. Business practices [Click here to read full article...]

2020-10-27T15:34:27-07:00August 10th, 2020|

Salon Owners Are Not Greedy

Salon Owners Are Not Greedy   There seems to be a growing contempt, misunderstanding, and jealousy towards pharmaceuticals, oil companies, financial institutions, Wall Street, rich people, or anybody who is successful, and surprisingly salon owners throughout the United States. I was recently reading some chat rooms comments where hairdressers were commenting on their salons and owners. I was alarmed by the degree of animosity, misunderstandings, and negative attitudes towards salon owners and managers towards their efforts to grow their business and improve profits. Some of [Click here to read full article...]

2020-10-27T22:20:16-07:00July 8th, 2020|

New Opportunities for 2021

"Some of the best lessons we ever learned , we learned from our mistakes and failures."   It’s no secret that salon owners are facing many challenges. Lack of business management skills is one of the leading causes of salon failures. Sadly many salons will fail because far too many salon owners are in denial and will not adapt to change because it will require new thinking, effort, and a lot of hard work. It is much easier to stay in their comfort zone, Rather [Click here to read full article...]

2021-06-18T15:13:22-07:00May 29th, 2020|

Tough Love by Jon Gonzales

Tough Love By Jon Gonzales Hello, my name is Jon Gonzales President and founder of Hairdresser career development Systems. I want to extend an invitation to attend my 2-day business only seminar in November in Las Vegas. Thank you for visiting my new education only web site. Click here to view the benefits of attending. I want to share my 43 years as owner of 4 of the top salons in southern California and 10 years as an educator, business consultant, and mentor to young [Click here to read full article...]

2020-12-07T18:56:27-08:00May 22nd, 2020|

Crisis or Opportunity

" Failure will never overtake me if my determination to succeed is strong enough" ~Og Mandino The Corona Virus has proven fatal in many industries due to the economy shutdown but particularly for salons and hairdressers.  Many of our salons will not reopen. Why you might ask? Because many salons were already vulnerable, due to several underlying long-standing obstacles due to apathy, poor business management skills, and other ongoing challenges even before the corona virus hit us, any economic hit was bound to cause complete [Click here to read full article...]

2020-05-17T13:16:57-07:00May 3rd, 2020|

A New Era In Education

"The happiness of your life depends on the quality of your thoughts"  Most of our salons are closed due to the Corona Virus. Many of you are worried about how to survive in business while many of our hairdressers are concerned with their livelihoods. My message to you is this virus will end, I hope soon. This is the time to reflect on the past and plan for the future. Our profession will never be the same. Our education and business practices will require new [Click here to read full article...]

2021-03-09T14:57:24-08:00April 26th, 2020|

Educational Reform: The Time Is Now

If we are to overcome the Corona Virus and the many coming challenges of  owning a successful and profitable business and raise the standard of living for hairdressers, it time for educational reform. Now with the corona virus we must now focus our attention on staying healthy and move forward for a new beginning. This Virus will end. We must start planning for a new era in education when this Virus is over. Our profession will never be the same. It is time for new [Click here to read full article...]

2020-04-25T09:37:54-07:00April 19th, 2020|

Hairdresser Mistakes to Avoid

This blog post is meant to serve as a reminder of common hairdresser mistakes that we have probably all made at one time or another while working in a salon. I know that this Corona Virus will end, so let's use this time for education and self improvement. "An error doesn't become a mistake until you refuse to correct it." - Orlando Battista By avoiding the simple mistakes listed below, you can improve your earning potential and successfully create a demand for your services. Crossing [Click here to read full article...]

2020-04-12T09:57:59-07:00April 12th, 2020|

Overcoming Burnout and Anxiety

"Burnout is nature's way of telling you to take a break."  Jon Gonzales Building  and growing a hairdressing career or owning a salon/spa business can be daunting. Balancing your personal, professional and financial development is a challenging  journey  that can cause a series of peaks and balances that will from time to time cause burnout. Our current Corona Virus is certainly a concern for all of us.  Instead of worrying and eventual burnout, use this idle time to start developing a passion for self improvement [Click here to read full article...]

2020-04-03T13:25:11-07:00April 5th, 2020|

A Message from Jon Gonzales

"Everyday get in the habit of saying I can instead of saying I can't."   Jon Gonzales By now most people throughout the U.S. and the world are concerned about the spread of the Corona Virus and how it’s affecting our families, our business, and personal well being. We will get over this crisis, don’t worry or panic, just use common sense. This is about your health, family, friends and customers. This virus will end. There is plenty of advice on how to protect yourself and [Click here to read full article...]

2020-03-29T12:56:54-07:00March 29th, 2020|

Don’t Worry or Panic

“I have learned that worry doesn’t do any good, I know most of the things I worried about never happened.” Many of my fellow salon owners and hairdressers are rightly concerned with the Corona Virus and how it’s affecting our family, our health, our business, our standard of living and our well being. In my 43 years as a salon owner/hairdresser and and ten years as a business consultant, I had many ups and downs; but I have always stayed positive and moved forward despite [Click here to read full article...]

2020-03-22T10:03:31-07:00March 22nd, 2020|

Keys to Influencing Customers

"You never get a 2nd chance to form a positive first impression."                          Jon Gonzales In today’s tough economic environment, building an upscale clientele begins with developing a positive first impression. The following steps will help you earn the trust and long term patronage of your customer. You never get a second chance to form a positive first impression. Keep in mind that today’s consumer has many choices and price ranges to choose from when searching for a hairdresser that meets and exceeds client expectations. [Click here to read full article...]

2020-03-14T12:16:50-07:00March 15th, 2020|

Bridging the Gap Between Staff and Management

"A better dialogue between staff and management will combat staff turnover and misunderstandings." Jon Gonzales Earning the trust and loyalty of members of your staff is a constant challenge for salon owners. Why do some hairdressers perform so poorly? Why do some hairdressers allow themselves to be drawn into salon gossip and pettiness? Why do some hairdressers constantly change jobs? Why do some hairdressers always blame the boss for not being busy? Why do some hairdressers refuse to be part of your team? The list [Click here to read full article...]

2020-03-08T11:21:58-07:00March 8th, 2020|

How and When to Raise Prices

Salon owners, like business owners across industries of every kind, are struggling to stay ahead of rising business costs, combating the cost of living, and make a profit. Many salon owners are trying to make decisions and find solutions to these challenges by trial and error, many more are afraid to raise prices in fear of losing customers. In an effort to keep top hairdressers, many salon owners resort to any number of the following: recruiting top stylists from their competitors; paying commissions that are [Click here to read full article...]

2020-03-01T08:39:17-08:00March 1st, 2020|

How to Build a Successful Business

Thinking of Owning Your Own Salon? Here are some of the biggest challenges of salon ownership Do you have what it takes? Do you know what it takes? Have you measured your strengths and weaknesses? Here is a quiz that will help you measure your strengths and weaknesses Click here. Business planning and organization Do you know your break even analysis Your business plan Legal structure Aware of the new labor laws Are you misclassifying your workers? Fictitious name Name of your salon What are [Click here to read full article...]

2020-02-10T22:06:35-08:00February 27th, 2020|

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