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Author Archive | Jon

Apprenticeship Junior Stylist Program

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. With the new minimum wage and overtime laws, this makes our challenges more […]

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Customer Loyalty

Building Customer Loyalty

Customer loyalty is paramount to maintaining your salon’s business in our day and age. Most clients never complain when they are unhappy patronizing a business. If they dislike a particular service or the way they were treated at your salon, they probably won’t tell you—they’ll simply go to another salon. A recent study showed that […]

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Staff Retention

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It’s difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are […]

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storm

The Coming Storm

There’s a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to […]

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Keeping customers through teamwork

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let’s talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building—it’s just too […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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Hairdresser mistakes to avoid

Hairdresser Mistakes You Must Avoid

In today’s competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one’s perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are […]

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Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs […]

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How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I […]

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A Tough Message Love from Jon Gonzales

A Tough Message Love from Jon Gonzales

I can tell you what you want to hear and make you feel good, but motivation only last a couple of weeks,or i can give you tough love and tell you what you need to hear, and yes I will step on a few toes including my own. As professionals I know you want straight […]

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Overcoming Turmoil and Change in the Beauty Profession

Overcoming Turmoil and Change in the Beauty Profession

Overcoming turmoil and change in the beauty profession.  If there are two words that best describe the beauty industry today, I’d say they are change and turmoil. I ‘m sure you will agree, our profession is facing difficult challenges due to a changing economy.    All facets of our industry are paying a heavy price […]

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Profile head shot

Straight Talk by Jon Gonzales

New ideas, new educational concepts , new thinking, and innovation , free of special interest groups is what the beauty industry  desperately needs. Hello, I’m Jon Gonzales, and I’m here to give you some straight talk about the problems in the beauty industry. Everything that has happened to you as a hairdresser and salon owner […]

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Developing Self Confidence

“You are special and unique. Live up to your own expectations, not the expectations of others.” Developing self confidence is a critical component to finding happiness within — personally, professionally, and financially. We live in a very changing and uncertain economic climate. Many people fear the unknown; many more are in denial and refuse to […]

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New Years Resolution

A New Beginning: New Year Resolutions for 2017

     A New Beginning: New Year Resolutions for 2017 “Happiness is that particular sensation you encounter when you’re just too busy to feel miserable.” – Jon Gonzales I do hope you all enjoyed a very Merry Christmas and a Happy New Year. Now that the holiday season is behind us, let’s plan and prepare for […]

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Salon owners wish list

My Christmas Wish List for Salon Owners and Stylists

” Let Christmas play and make good cheer, for Christmas comes but once a year!” – Thomas Tusser I personally want to wish all my friends and colleagues and their families a very Merry Xmas and a Happy and Prosperous New Year. I do hope 2016 was a very good year for you and your […]

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Benefits of an Employee Handbook

Benefits of an Employee Handbook

“When everyone shares the same vision and goals , a positive and professional salon environment will be your reward.” — Jon Gonzales One of the leading causes of staff turnover and lack of communication between staff and management is the absence of an employee handbook. Many of your challenges towards improving staff performance and growing […]

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Developing an Effective Customer Communication Strategy

  “If you are unable to get your message across about the benefits of your services and products,your marketing efforts won’t work.” Salon owners that know how to develop effective communication strategies with their current customers and know how to connect with future customers for maximum effect will instantly improve their bottom line by keeping […]

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