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Author Archive | Jon

Avoiding hiring mistakes

Hiring Mistakes You Must Avoid

“A trial and error approach to team building is just too costly.” – Jon Gonzales The biggest mistake a salon owner can make is hiring the wrong person to add to your team. The inability to hire and keep the right staff–a team that shares your vision, goals, and quality control standards–is one of the […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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How to Measure Your Success and Happiness

                  “Don’t measure yourself by what you have accomplished.but by what you should have accomplished.” – John Wooden  People measure success and happiness in many ways. Many people measure success by wealth, while other people measure success in other areas. Personally I never measure success and happiness based just on money alone. We know […]

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Hairdressers Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge?  What makes them different than all the other hairdressers in their community? What is their competitive edge? What is their secret to success? There are no magic […]

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Profit is Not a Dirty Word!

Profit is Not a Dirty Word!

There is a widespread misunderstanding by many hairdressers why a business needs to make a profit. Many hairdressers do not understand the business  need for profit in order that a business can stay in business and save jobs. Sadly many hairdressers think that owners are greedy. I am writing this blog post to help bridge […]

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Affordable education is another key for success

Finding Quality and Affordable Education

“Live as if you were to die tomorrow, learn as if you were to live forever.” – Gandhi Finding quality and affordable education in the beauty profession is becoming increasingly difficult. In my opinion 90% of education in the beauty profession is focused on the needs of product companies seeking to brand their name or […]

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Apprenticeship Junior Stylist Program

Apprenticeship Junior Stylist Program

There is a tremendous need for an on-the-job apprenticeship junior stylist training program for new hairdressers after graduating from beauty school. Unfortunately, lack of hands-on experience  on real customers is a major challenge facing employers when adding new members to your team. Salon owners are struggling to find well trained professionals who are capable of […]

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Customer Loyalty

Building Customer Loyalty

Customer loyalty is paramount to maintaining your salon’s business in our day and age. Most clients never complain when they are unhappy patronizing a business. If they dislike a particular service or the way they were treated at your salon, they probably won’t tell you—they’ll simply go to another salon. A recent study showed that […]

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Staff Retention

Staff Retention

Staff Retention Identifying and Avoiding the Causes of Staff Turnover is a major challenge for employers. As many of you are aware,the beauty profession has dramatically changed these past few years. Building your team is becoming increasingly difficult. It’s difficult enough finding quality workers much less avoiding staff turnover. Many of your top hairdressers are […]

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The Coming Storm

There’s a storm brewing on the horizon for salon owners and beauty professionals. During my forty-five years as a salon owner and ten years as an educator, I have observed many growing challenges facing not only salon owners , but hairdressers and beauty professionals. And in my opinion, the beauty industry has not adapted to […]

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Keeping customers through teamwork

Keeping Customers Part 2: Building Your Team

The key to keeping customers is staff development, so let’s talk about building your own championship team. Building your team requires that you take great care in selecting your staff. The inability to hire and train hairdressers is one of the leading causes of salon failure. Avoid a hit-and-miss approach to team building—it’s just too […]

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Keeping Customers Part 1:

Keeping Customers in today’s competitive and changing business environment is challenging to say the least. Salon owners can no longer afford a trial-and-error approach to client retention. With skyrocketing business costs, heightened consumer demands, rising competition, and the escalating costs of marketing and advertising, salon owners cannot afford the devastating effects of customer loss…it’s just […]

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Hairdresser mistakes to avoid

Hairdresser Mistakes You Must Avoid

In today’s competitive business climate, hairdresser mistakes can undermine your growth and development. Making mistakes most often leads to losing customers, something our salons cannot afford in a very competitive job market. No one’s perfect, nor does any one perform poorly on purpose. Sometimes, mistakes happen. Here’s a list of common hairdresser mistakes that are […]

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Combating Rising Business Costs

Paying our taxes is just around the corner, I feel this is an appropriate time to help you find ways to combat rising business costs. The costs and challenges of owning your own business continues to escalate; rising taxes, increased minimum wage, sick leave minimum wage, overtime mandates, fees, energy, and more. As business costs […]

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Conquering Your Breaking Point

Learn How to Avoid Reaching Your Breaking Point “You”ll add to your joy when you count your blessings” You have a busy day ahead of you: you’re personally booked solid when one of your staff members calls in sick at the last minute on a busy Saturday. You just received your profit and loss statement […]

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How Do You Measure Success and Happiness?

  People measure success and happiness in many ways. Your challenge is to carefully define your own unique guidelines to your own happiness. For example many measure success by wealth alone, to many people this is important, but we all know there are many other factors on how to measure success and happiness. Personally I […]

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