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Author Archive | Jon

A Message from Jon Gonzales

A Message from Jon Gonzales

Due to time restraints and my desire to add more educational content for my University of Higher Learning, as well as finishing up two new books for salon owners, and scheduling my 2 day business only seminar for salon owners in 2018; beginning Sunday, December 3rd, I will be suspending my weekly blog, which will […]

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Staff Pirating is Unethical and Unhelpful for your Salon!

Staff Pirating is Bad Business

Over the years many of my staff would receive recruitment letters offering higher commissions, booth rental options, suites, and other incentives if they’d leave my salon to join this new one. Everybody on my staff received these “Dear Professional” letters at one time or another.  These letters announced salon expansions and advertised open positions for […]

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Overcoming Burnout

Overcoming Burnout

Building and growing a hairdressing career or owning a salon/spa can be daunting. Balancing your personal, professional and financial development can cause a series of peaks and balances which can easily lead to feeling a major burnout. In trying to seek a better life for ourselves and our families, we sometimes run into road blocks […]

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Honesty and a code of ethics is the best policy for success in our industry.

Honesty and a Code of Ethics

Many hairdressers and salon owners are working hard and experiencing challenges as they try to provide a better life for themselves and their families. In order to make this a reality, we must join together as professionals and address a topic that is hurting our salons, our profession, and our livelihoods. It my hope that […]

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A Message to Beauty School Students

Dear Student,   Congratulations on choosing hairdressing as your chosen profession. I do hope the following information will help guide you as you start your journey towards reaching your goals and aspirations. I have often been asked if a career in the beauty profession a good career to enter? My answer is a resounding yes, […]

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Guidelines for Improving Business

Guidelines for Improving Business

In today’s tough economy improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team, it is your responsibility to take your business and team to a higher level. Your staff’s livelihood depends […]

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It's Time to Speak Out!

It’s Time to Speak Out!

  After 43 years in the trenches as a working hairdresser/salon owner and 10 years as an educator, business consultant , author and motivational speaker on personal growth and development ,I feel I have earned the right to speak out and voice my concerns and opinions about the plight of hairdressers, salon owners and our […]

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Hairdresser’s Guide to Success

Why is it that some hairdressers make it big while others just get by? How do they stand above the crowd and gain that all important competitive edge? What secret hairdresser’s guide do they follow to see such sweeping success? The truth is there are no magic secrets to being a peak performer than just […]

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These business tips will make your dreams come true for your salon.

Best Business Tips for Improving Your Salon

Business Tips for Improving Your Salon In today’s tough and changing economy, improving the growth and profitability of your business should be a high priority. You can no longer afford to just hope that everything is going to get better. As leader of your team it is your responsibility to take your business and team […]

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Combating Burnout

   “Find a place within where there’s joy and the joy will burn out the pain.” — Joseph Campbell Do you sometimes feel overwhelmed? Do you sometimes lack the energy to perform at peak performance? Do you sometimes feel tired with no energy? Do you sometimes feel all stressed out, and worry about your bills? […]

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Overcoming Time Restraints

“Improve your time and your time will improve your efforts. – Jon Gonzales Overcoming Time Restraints Salon owners must wear many while trying to build a profitable and successful business. Developing your business management skills, human resource expert, managing people, marketing expert, and the heavy duties and responsibilities of owning your own business, can seem […]

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Building Customer Loyalty to Your Business

“Building customer loyalty to your business will require a powerful communication strategy with your customers.” – Jon Gonzales What sets one’s salon apart from another is more than just the quality of their stylists and services. It is how well they connect with their customers and future customers. Exceeding client expectations should be a high […]

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Conquering Your Breaking Point

Salon Owners: Learn How to Avoid Reaching Your Breaking Point “Face your challenges head on with self confidence!” – Jon Gonzales Does this sometimes sound familiar? You’re booked solid and eager for a busy day,when a staff member calls in sick at the last minute on a busy Saturday. You just received your profit and […]

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Avoiding hiring mistakes

Hiring Mistakes You Must Avoid

“A trial and error approach to team building is just too costly.” – Jon Gonzales The biggest mistake a salon owner can make is hiring the wrong person to add to your team. The inability to hire and keep the right staff–a team that shares your vision, goals, and quality control standards–is one of the […]

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Salon Owners Must Speak Out!

” There are no rules here,we as salon owners must speak out” – Jon Gonzales After 43 years in the trenches as a working hairdresser/salon owner  and 10 years as an consultant and educator ,I feel I have earned the right to speak out and voice my concerns and opinions about the challenges facing hairdressers, […]

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How to Maximize Your Own Personal Growth and Development

“You and only you control your own destiny”   Personal growth and development involves many factors such as clearly defining what will make you happy and your ability to unleash the power within to make your goals and dreams a reality. Are you maximizing your full learning and earning potential, have you clearly defined your […]

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